Your biggest season starts here.
A Grid110 and SHOPLINE accelerator for product founders to get the capital, the virtual storefront, and the spotlight to sell big this holiday season.
Applications Close August 12
11:59 PM PDT
Applications open July 13
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December Holiday Marketplace
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E commerce and In Real Life
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Funding
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Applications open July 13 · December Holiday Marketplace · E commerce and In Real Life · Funding ·
What is Clicks & Mortar?
Clicks & Mortar is a two part accelerator from Grid110 and SHOPLINE built for Los Angeles product businesses. Selected founders get up to $20k in grant funding, mentorship from people who've done it, and a featured spot in The Showcase Holiday Marketplace in December, so you don't just prepare for your biggest season, you sell through it. No cost and no equity, just genuine backing for makers.
Who it’s for
Product & retail founders, food & beverage products, beauty, fashion, home goods, and makers of all kinds.
Selling (or ready to sell) a physical product
Early Stage Small businesses / Under 5M in annual revenue ($250k-$500k GMV)
Ready to commit to a 10-week program (Sept–Nov)
Able to attend in person marketplace in Los Angeles (Date / Location TBD)
What you get
Capital: Up to $20k grant, no equity taken
A SHOPLINE storefront: full e-commerce onboarding onto the SHOPLINE platform and setup/merchant support
Mentorship & office hours throughout the program
A featured spot at the The Showcase Holiday Marketplace (Nov 30–Dec 14) a real LA event, real foot traffic, real sales
A cohort of LA founders building right alongside you
How it works
Apply: July 13 - Aug 12
Info Session: July 23 & August 5 (register below)
Cohort Notified: August 27
Program: September - November (kickoff Sept 9)
Holiday Marketplace: TBD (November 30 - December 14)
FAQ-lite
Does it cost anything? No, the program is free to selected founders.
Do you take equity? No.
Do I need an existing online store? No, getting you set up on SHOPLINE is part of the program.
What's the time commitment? Up to 5 hours/week over 10 weeks
Who can apply? Product founders, see "Who it's for."
What is the Holiday Marketplace? A featured December selling event [details/location TBA] where cohort founders sell directly to LA shoppers.
Are there info sessions? Yes, there are two info sessions, July 23rd and August 5th.
Deadline to Apply: August 12th 11:59PM PDT
The Payoff
Most programs end with a demo day. Clicks & Mortar ends with a marketplace. You'll close the program platform-ready and step straight onto the floor of the December Marketplace, set up to win the season that makes or breaks a product business.
LET’S GET STARTED
Your biggest Season starts here.
