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Goal Definition and Strategic Planning for New Nonprofit Organizations

  • 5528 Echo Street Los Angeles, CA, 90042 United States (map)



Starting a nonprofit organization is not easy and the work you do will affect the lives of the people you serve. Like any business, nonprofit organizations need to strategically plan their activities to succeed and determine the best approach to achieve their goals.

We provide early-stage and grassroots nonprofit organizations with the first infrastructure steps needed to run a successful organization based on best practices, understanding of the complexity of the sector and how to best serve their communities.

At this event, you will learn the basics of strategic planning and goal definition for new nonprofit organizations and get a better understanding of how planning can put you closer to more and sustainable funding and provide better services for your clients.

For more information about our organization and how we can help you start your organization visit


9:30 AM - 10:00 AM - Introductions

10:00 AM - 11:00 AM - Crafting your mission and vision statements

11:00 AM - 11:30 AM - Organizational history, board lists, program descriptions

11:30 AM - 12:00 PM - Defining major goal categories

12:00 PM - 1:00 PM - Achieving your goals: Strategies, resources, and responsibilities

1:00 PM - 1:30 PM - Q&A

About our Instructors

Jessica Payne - Founder of Mockingbird Incubator and Nonprofit Research Specialist

Jessica was the Research and Evaluation Manager for CASA of Los Angeles, where she managed large scale data system conversion projects with more than 500+ users, as well as all original research and strategic planning. With Mayor Antonio Villaraigosa’s Office of Gang Reduction and Youth Development (GRYD) and the Los Angeles Homeless Services Authority (LAHSA), Jessica worked with a wide range of constituents, stakeholders, and agencies to create effective program evaluation strategies. Working with the GRYD Office Jessica designed and managed the Summer Night Lights program evaluation for multiple years in addition to participating in the development of the Intervention Crisis Response and Intervention Family Case Management research components. Prior to that Jessica worked on multiple National Institute of Justice and National Institute of Health Studies on the California Juvenile Justice system and Gang Social Identity studies with the USC Center for Research on Crime and Social Control. She holds a Masters in Urban Planning with an emphasis on Social and Community Development from the University of Southern California’s Sol Price School of Policy Planning and Development.

Ejiro Morrow - Founder of Mockingbird Incubator and Grant Writing Specialist

Ejiro has more than eleven years of grant writing experience for nonprofit agencies in Southern California. She received her Bachelor's of Art degree in Mass Communication from Meredith College in Raleigh, NC and a Master's of Art degree in Communication from California State University, Fullerton. She is a graduate of The Grantsmanship Center's Grant Writing Training Program in Los Angeles, California. She has written grants for organizations working with: at-risk youth, early childhood education, families with children who have developmental disabilities, reducing recidivism and re-entry, human trafficking, domestic violence victims, veterans' services, and healthcare. Ejiro's grant awards total more than $3 million dollars from government and foundations, including the California Community Foundation, Bank of America, Wells Fargo, and Boeing.

Refund Policy

If you can no longer make it to our workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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