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Navigating growth: Scaling your company, culture and team

  • Cross Campus 929 Colorado Avenue Santa Monica, CA, 90401 United States (map)

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The early stages of a startup are complicated to navigate—pitching an idea, raising money, and developing a product are daunting challenges for first-time founders and serial entrepreneurs alike. But building a market-leading startup isn’t just about how many customers you have or how much revenue you bring in. The organizational side of things—hiring the right people and building an authentic culture—is key to long-term success.

Join leaders from Parachute, Reformation, GOAT, and Upfront Ventures as they discuss their firsthand experience growing their company, culture, and team. They will share their learnings and also talk about:

      ✓ Finding, interviewing, and retaining great people
      ✓ Bringing in generalists vs. specialists
      ✓ Shaping company culture
      ✓ Scaling your organization

We hope you’ll join us!

Plus, if you're around from 4:00-6:00pm before the event and have questions on Stripe, monetization, pricing, sales, go-to-market strategy or simply just want to connect with a member of the Stripe team, sign up to attend our office hours.


Ariel Kaye, Founder and CEO - Parachute

Ariel established Parachute, the fastest-growing home essentials brand based in LA, to fulfill consumers’ needs for high quality bedding and a good night’s sleep. The brand has been called one of the “25 Hot Los Angeles Startups to Watch” by Business Insider, and has been featured in notable publications like The New York Times and ELLE DECOR.

Hali Borenstein, President - Reformation

Hali oversees e-commerce, merchandising, recruiting, production and retail divisions at Reformation. Previously, she was a Senior Merchandiser at Gymboree and a consultant at Bain & Company. Hali is a graduate of Duke University and Stanford Graduate School of Business.

Andy Shin, CTO - GOAT

At GOAT, Andy has scaled the engineering team from 5 to 100 engineers. He has 20 years of experience building software for consumer internet and e-commerce companies, including co-founding and serving as CTO for Vaunte, SHIFT, and Togetherville.

Kara Nortman, Partner - Upfront Ventures

Before joining Upfront, Kara co-founded Moonfrye, a children’s e-commerce company. Prior to that, she acted as the Senior Vice President and General Manager of Urbanspoon and Citysearch at IAC. She has also spent time at Morgan Stanley, Microsoft, and Battery Ventures.


6:30PM - Doors open, light bites & mingling

7:00PM - Intro and opening remarks

7:15PM - Panel discussion with Parachute, Reformation, GOAT, and Upfront Ventures

8:15PM - Q&A

8:30PM - Dessert and networking

Earlier Event: September 26
UXPALA Fall Happy Hour | Culver City